Privacy policy

PRIVACY POLICY


Collection of Personal Information


When you visit our website, we gather specific details regarding your device, your interaction with our site, and the information required to process your orders. If you reach out to us for customer support, we may collect additional information. Throughout this Privacy Policy, we refer to any information capable of uniquely identifying an individual, including the information listed below, as "Personal Information." Below, you'll find more information about the types of Personal Information we collect and the reasons for doing so.


Device Information:


Examples of Personal Information collected: web browser version, IP address, time zone, cookie data, viewed sites or products, search terms, and your interactions with our site.

Purpose of collection: To ensure our site loads accurately for you and to conduct analytics on site usage for optimization.

Source of collection: Automatically gathered when you access our site using cookies, log files, web beacons, tags, or pixels.

Disclosure for business purposes: Shared with our trusted processor, including Shopify.


Order Information:


Examples of Personal Information collected: name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number.

Purpose of collection: To provide products or services, fulfill our contractual obligations, process payments, arrange for shipping, issue invoices or order confirmations, communicate with you, screen orders for potential risk or fraud, and, in line with your preferences, provide information or advertising related to our offerings.

Source of collection: Directly collected from you.

Disclosure for business purposes: Shared with our processors, including Shopify, Razorpay, and Shiprocket.


Customer Support Information:


Examples of Personal Information collected: name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number.

Purpose of collection: To offer customer support services.

Source of collection: Directly collected from you.

Disclosure for business purposes: Shared with our trusted processor, Shopify.


Sharing Personal Information


We collaborate with service providers to assist us in delivering our services and meeting our contractual commitments with you, as detailed above. For instance:


We utilize Shopify to operate our online store. You can learn more about how Shopify handles your Personal Information here  https://www.shopify.com/legal/privacy

We may share your Personal Information as required by applicable laws and regulations, in response to a subpoena, search warrant, or other lawful requests for information, or to safeguard our rights.


Behavioral Advertising


As mentioned earlier, we utilize your Personal Information to deliver targeted advertisements or marketing communications that we believe may interest you. For instance:


We employ Google Analytics to gain insights into how our customers utilize our site. You can find more information about how Google handles your Personal Information here: https://policies.google.com/privacy?hl=en You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We share information about your site usage, purchases, and interactions with our advertisements on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners and, in some cases, through the use of cookies or similar technologies (subject to your location-based consent).

For a deeper understanding of how targeted advertising functions, please visit the Network Advertising Initiative's educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.


You can opt out of targeted advertising through:


FACEBOOK -  https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.


Use of Personal Information


We utilize your Personal Information to offer our services to you, which include providing products for sale, processing payments, handling order shipments, and keeping you informed about new products, services, and promotions.


Do Not Track


Please be aware that since there is no consistent industry standard for responding to "Do Not Track" signals, we do not modify our data collection and usage practices when we detect such a signal from your browser.


Changes


We may periodically update this Privacy Policy to reflect changes in our practices or for other operational, legal, or regulatory reasons. (Last Updated: 22/09/2023)


Contact


For more information about our privacy practices, questions, or to file a complaint, please contact us via email at admin@drapeclothing.in